![]() "The behavior shift here is notable," Morgan Stanley analysts said, adding that the number of Prime members starting on Amazon fell by more than 3 percentage points during that time. Perhaps most interestingly, this shift is also happening among Amazon Prime subscribers, who are starting e-commerce searches less frequently on Amazon's website.Īccording to a survey carried out by Morgan Stanley in November 2021, 57% of respondents first went to Google platforms, including Search and YouTube, to research a new product, up from 54% in May. The number of Amazon Prime subscribers turning to Google for these initial searches jumped to 56% from 51% in the same period. Google's latest e-commerce push appears to be bearing fruit, as new data reveals that more people are starting their online shopping journeys using Google, taking valuable market share away from Amazon.Ī pipeline of updates to the search giant's shopping experience is leading to an increase in Google Shopping transactions, Morgan Stanley said in a note sent out Monday.Īnalysts at the firm added that more people are also starting their online shopping journey through Google. Google has rolled out a long list of updates to capitalize on the pandemic e-commerce surge.That includes an increase in Amazon Prime subscribers who are turning to Google first.More people are starting their online shopping journeys through Google, new data shows.Contact us for a non-binding offer.Account icon An icon in the shape of a person's head and shoulders. We can assist you to optimize your online marketing efforts. If you feel the same, please contact us for more tips on how to use Google Trends. We love chocolate and effective digital marketing. If you want to add multiple keywords or search terms, you can separate them with commas. Once you are on the site, you can enter your keywords. You do not need a Google account to access Google Trends. The query can also be refined by selecting time period, category and type of search. To see if the trend is the same in a certain country, you can specify this in the menu under “Worldwide”. The graph shows you straight away that Swiss chocolate is more popular than British and Belgian chocolate. If you run a business that sells chocolate, it might be interesting to know what type of chocolate is most popular. With the help of Google Trends you can find out popular search terms per country or region. Not every region searches for the same products and the same search terms. Such information can help you choose the right time to run your campaigns. If we look at the period from December to February, we find that demand falls immediately after the holidays and Belgian and British chocolate is popular just before New Year’s Eve. You can use Google Trends to research keywords related to specific products, services and competitors. Looking at the last 12 months, you can see that in December 2019, there was a clear upward trend in searches for “Swiss chocolate”. Over time, you can see that chocolate is most popular in the days before Christmas. In Google Trends you can find out which search term is most frequently searched for in which time period. Google Trends not only gives you information about the current usage of your keywords but also for a certain period of time. For example, it might be a great idea to write a recipe for a chocolate roulade with Swiss chocolate. The UK market is your target market and you want to find out on Google Trends which content you can use to improve your rankings for the keyword “Swiss chocolate”.With the help of Google Trends you can collect ideas by taking a look at “Related queries”. Besides the well-known tools like the Google Ads Keyword Planner, keyword research using Google Trends is ideal. ![]() Google Trends Offers the Following Uses for Your Keyword Research:īefore you start with your SEO strategy, you should do keyword trend research. Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |